Performance Marketing Analyst (1-year contract)

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform service. We build technology to help Thai people live better and to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll Do:

• Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
• Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
• Provide recommendations for performance improvement and tracking tools when needed
• Take the ownership and initiate optimization strategies.
• Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions. 
• Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.