Customer Lifecycle Manager

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

 What You’ll Do:

• Analyzing and segmenting users into logical and practical segmentations, in order to come up with strategies and actions to maximise growth of each segment to its fullest potential, and also sustain them in the long run
• Planning and continuously managing experiments to ensure maximum incremental GMV to platform by leveraging co-subsidy mechanics and driving initiatives cross-functionally
• Keeping up to date with market trends and proactively initiate plans to respond accordingly
• Developing high impact, and efficient promotional campaigns/ schemes, and also other non-promotion initiatives to drive demand growth in each segment
• Working with BD team, partners and merchant team in developing mechanics and sharing insights to help boosting partners' GMV
• Working together with strategy and data science to hypothesize, plan and execute tests to explore new opportunities 
• Ensuring correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
• Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations
• Leading, managing and empowering team members