Senior Campaign & Performance Marketing - Mart (1-year contract)

What you’ll Do:

• Assist in planning and executing end-to-end marketing campaigns to drive user engagement and order conversion.
• Coordinate with cross-functional teams (CRM, Performance Media, Designer, and BD) to ensure campaign alignment and timely delivery.
• Track and analyze campaign performance metrics such as GMV uplift, CVR, CTR, and CIR to identify optimization opportunities.
• Manage coupon setup and testing on platform backend, ensuring accuracy and cost-efficiency.
• Prepare campaign reports and provide actionable insights for ongoing improvements.
• Support execution of partnership and co-subsidy campaigns with key merchants.
• Conduct competitor monitoring to benchmark performance, campaign strategy, and user communications.
• Collaborate with design and content teams to brief creative assets that fit campaign objectives and user segments.

What you’ll Need:

• Bachelor’s degree in Marketing, Business Administration, Economics, or related field.
• 2-4 years of experience in marketing, campaign management, or e-commerce (experience in FMCG / delivery / quick commerce is a plus).
• Strong analytical skills; comfortable working with Google Sheets, performance dashboards, and data visualization tools.
• Proactive, detail-oriented, and able to manage multiple projects under tight deadlines.
• Good understanding of digital marketing metrics (CTR, CVR, CPC, CPA, iGMV per THB, etc.).
• Excellent communication and coordination skills.
• Comfortable working in a fast-paced, data-driven environment.