Senior In-App Optimization Specialist (1-year contract)

What you’ll do: 

• Execute and manage end-to-end setup of in-app campaigns, content placements, user segments, and customer engagement initiatives, ensuring all launches are completed on time.
• Configure and launch experiments, feature rollouts, and campaign setups according to business requirements and predefined frameworks.
• Perform thorough QA and validation checks to ensure setup accuracy before launch.
• Coordinate closely with the relevant owner to clarify requirements and ensure campaigns and experiments are launched accurately and effectively.
• Monitor campaign launches, troubleshoot setup-related issues when necessary, and maintain documentation, setup guidelines, and operational playbooks to support consistency and scalability.
   

What you’ll need: 

• Bachelor’s degree in any related field or equivalent experience in campaign setup, CRM setup, marketing operations, ad operations, product operations, or related execution roles.
• 1–4 years of experience in campaign operations, CRM operations, marketing operations, ad operations, product operations, or related roles.
• Strong attention to detail, with a careful and accurate approach to ensure setups are correct before launch.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.
• Fast learner with strong ownership and problem-solving skills, comfortable working cross-functionally with multiple stakeholders.
• Familiarity with A/B testing and experimentation concepts is a plus, along with interest in using AI tools (e.g. Gemini, ChatGPT, automation tools) to improve productivity and streamline workflows; basic analytical skills and ability to work with data are preferred.
   

It’d be Great if you have: (If any) 

• Hands-on experience setting up Braze campaigns and customer journey management will be considered a plus.
• Experience setting up Google Ad Manager or working in digital advertising operations will be considered a plus.
• Experience working in mobile apps, e-commerce, marketplaces, or consumer technology companies.
• Familiarity with QA processes and campaign troubleshooting.
• Basic SQL, spreadsheet, or analytics dashboard experience is a plus.