Assistant Performance Marketing Manager

What You’ll Do:

• End-to-End Campaign Planning: Lead the strategic planning, execution, and budget allocation for digital media campaigns to ensure KPI achievement.
• Media Optimization & Buying: Hands-on management of app campaigns. Closely monitor performance, initiate optimization strategies, and adjust tactics in real-time.
• Cross-Functional Leadership: Act as the Performance Marketing Person In Charge (PIC), collaborating seamlessly with cross-functional teams (e.g., Campaign, Coupon, and broader Marketing teams) to align media strategies with overall business objectives.
• Experimentation & Growth: Design and implement media experiments to drive incremental business impact, prioritizing strategies that yield the highest return for the effort invested.
• Deep-Dive Analysis: Analyze business trends and complex data sets. Develop insightful performance reports, draw sound conclusions, and provide recommendations for tracking tools and performance improvements.

What You’ll Need:

• Education: Bachelor’s Degree in Engineering, Marketing, Business Administration, or a related discipline.
• Media Expertise: Proven hands-on experience in both media planning and optimization. Experience with Ad Managers (Facebook, Google, TikTok) -- Ad Networks, and Programmatic advertising is a plus.
• AI & Automation: Experience using AI or automation tools to improve daily workflows is highly preferred. At a minimum, you must be willing to learn basic coding or process improvement techniques to work smarter and deliver higher impact with less manual effort.
• Analytical Skills: Confident in processing and analyzing complex data sets using Excel or Google Sheets. You must have strong analytical skills and not be afraid to dive deep into the numbers.
• Tracking & Measurement: Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer, as well as Lift test studies (Conversion and Brand) is a strong plus.
• Impact-Driven Mindset: A proactive, startup mentality. You know how to prioritize effectively—focusing on generating maximum business impact rather than just executing a high volume of tasks—and are willing to do what it takes to get things done in a dynamic environment.
• Drive for Challenges: A keen appetite for taking on new, complex challenges to aggressively drive performance, along with a continuous willingness to learn new concepts and methodologies.