Assistant Customer Lifecycle Manager

What You’ll Do:

• Managing end-to-end loyalty program and segmentation projects, from planning to execution.
• Developing and implementing marketing initiatives to build the new S-curve for our loyalty program.
• Translating strategy into a clear roadmap for cross-functional teams.
• Collaborating with product managers to influence product improvement and facilitate feature rollouts.
• Working together with the campaign marketing, partnership, and business development teams to leverage the user loyalty initiatives.
• Working closely with data science to ensure maximum customer lifetime value (CLV) and optimal incremental GMV from the utilized budget.
• Monitoring project performance and translating key insights into actionable recommendations.

What You’ll Need:

• Bachelor’s degree in Marketing, Business Administration, Economics, Engineering or related field.
• 5+ years of experience in related role
• Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
• Strong analytical skills and isn’t afraid of deep-dive analysis
• A start-up mindset, willing to work hard and do whatever it takes to get things done, sometimes under pressure but usually in a dynamic environment!
• Willing to learn about new concepts and methodologies
• Working knowledge of SQL (preferred but not required)
• CRM experience (preferable but not required)