Assistant Marketing Manager (Coupon)

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What You’ll Do:

• Investigate business anomalies (e.g., GMV drops, market share shifts) and translate complex data into actionable management insights.
• Design and size ad-hoc coupon campaigns, from initial financial alignment and stakeholder approval through to execution and post-mortem analysis.
• Field cross-functional data requests and build self-serve dashboards to automate reporting and reduce ad-hoc noise.
• Continuously evaluate campaign ROI and user behavior data to refine promotional strategies, maximizing cost efficiency and minimizing budget waste.
• Drive coupon studies on user LTV, campaign cannibalization, and new coupon mechanics to work with Product and Data Science teams.