Growth Marketing Manager (LINE Pay)

What you'll Do:

• Develop and execute growth strategies to maximize LINE Pay adoption within the LINE ecosystem and across external platforms
• Analyze user data to segment users and tailor marketing initiatives accordingly
• Design impactful promotional schemes and non-promotion initiatives to drive demand growth
• Collaborate cross-functionally with marketing, product, and BI teams to implement growth projects
• Monitor market trends and proactively initiate plans to respond effectively
• Conduct experiments and A/B testing to explore new growth opportunities
• Create performance tracking reports and provide actionable recommendations

What you'll Need:

• Bachelor's Degree in Marketing, Business Administration, Economics, Engineering, or a related field
• 5+ years of experience in growth marketing or a related role
• Strong analytical skills; proficient in Excel or Google Sheets
• Experience with data analysis; working knowledge of SQL is a plus
• Proven track record in driving user growth in fintech, e-commerce, or app-based services
• Excellent communication skills in both Thai and English
• Startup mindset; able to work in a dynamic environment and handle pressure
• Creative thinker with strong problem-solving abilities