Senior Ads Analyst (1-Year Contract)

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

This role will be responsible for monitoring, analyzing, and reporting on the day-to-day performance of our advertising marketplace. This is a hands-on operational role centered on diagnosing performance fluctuations, surfacing actionable insights, and supporting the optimization of ad revenue. The ideal candidate is detail-oriented, data-driven, and eager to develop deep expertise in ad tech and marketplace dynamics.

What You'll Do:

• Daily Performance Monitoring: Track and report on key ad performance metrics (revenue, fill rate, CPM, CTR, ROAS, etc.) on a daily basis, proactively identifying anomalies, trends, and areas of concern.
• Root Cause Analysis: Investigate the drivers behind revenue fluctuations or performance declines — e.g., diagnosing why ad revenue dropped on a given day by examining inventory levels, demand shifts, bid price changes, or seasonality effects.
• Ad Inventory & Fill Rate Tracking: Monitor ad inventory availability and fill rates, flagging imbalances between supply and demand and escalating issues to senior stakeholders.
• Performance Reporting: Build and maintain dashboards and recurring reports that give clear visibility into marketplace health, ad placement performance, and demand trends.
• Placement & Targeting Analysis: Analyze ad placement performance across different surfaces and audience segments, identifying opportunities to improve visibility, relevance, and results.
• Cross-Functional Support: Collaborate with product, engineering, data science, and sales teams by providing data-backed insights that inform marketplace decisions and ongoing optimizations.
• Ad vs. Organic Analysis: Support the comparison of ad performance against organic performance benchmarks to identify growth and optimization opportunities.