Fleet Marketing Operations Support (1-year contract)

What you’ll Do:

Community Management & Monitoring:

• Manage and approve posts and new members within the community groups, including providing weekly update voices and reports.
• Monitor and synthesize competitor reviews shared by riders and drivers in LINE groups to stay ahead of market trends.
• Monitor and report on general competitor movements within the logistics and food delivery sector.

Campaign & KOL Management:

• Lead and organize Rider / Driver Online Activities to drive digital engagement within the fleet.
• Execute and oversee Rider / Driver KOL campaigns to enhance brand visibility among riders.
• Manage Rider / Driver KOL activities, ensuring end-to-end execution and detailed performance reporting.

Engagement & Content Strategy:

• Develop the online engagement plan to provide valuable knowledge to drivers and improve platform loyalty.
• Prepare and present weekly summaries of community engagement and educational content performance.

Event Support:

• Support the execution of on-ground events for the fleet community.
• Collaborate across departments to provide data-driven insights gathered from rider community sentiment and feedback.

What you’ll Need:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience in community management or social media moderation (Facebook Groups, LINE OpenChat).
• Strong communication and interpersonal skills, with the ability to engage effectively with riders and drivers.
• Proven ability to manage multiple marketing tasks simultaneously in a fast-paced environment.
• Good analytical skills to interpret community feedback into actionable reports.
   

It’d be Great if you have:

• Experience in the transportation or logistics industry, specifically working with riders and drivers.
• Experience with data analysis tools such as Excel or Google Sheets for reporting.