B2B Marketing Executive (1-Year Contract)

What you'll do:

• Campaign Management & Strategy: Plan, execute, and evaluate end-to-end B2B marketing campaigns designed to acquire new merchant partners and boost active usage (Activeness) across LINE MAN Wongnai products and services.
• Creative Communication: Conceptualize and develop out-of-the-box creative messaging, content, and promotional offers tailored to merchant pain points to drive conversion and long-term engagement.
• KOL & Influencer Management: Identify, negotiate, and collaborate with relevant KOLs, SME influencers, industry experts, and successful restaurant partners to co-create impactful content that builds trust, drives merchant acquisition, and amplifies our campaigns.
• Cross-Channel Execution: Drive multi-channel communication strategies across digital media (Facebook, Line Official Account, TikTok, Website), offline collateral, direct communications (SMS, In-app notifications), and merchant community events.
• Cross-Functional Collaboration: Partner closely with Sales, Business Development, Product Marketing, and Design teams to align campaign goals, ensure cohesive brand messaging, and optimize user acquisition funnels.
• Performance Tracking & Optimization: Monitor core campaign metrics, particularly CTR (Click-Through Rate) and CVR (Conversion Rate), to analyze communication effectiveness and continuously optimize the creative strategy.

What you'll need:

• Education: Bachelor’s degree in Marketing, Communications, Mass Media, Business Administration, or a related field.

• Experience: 1-3 years of experience in Marketing Communications, Campaign Management, Brand Management, or Creative Agency roles (experience in E-commerce, Food Delivery, SaaS, or Tech startup environments is a plus). Fresh graduates are also welcome to apply.
• Creative & Commercial Mindset: Strong creative flair with the ability to turn complex product features into simple, compelling, and persuasive B2B communications.
• AI Proficiency: Familiarity with or willingness to learn Generative AI tools
• Data-Informed: Comfortable tracking basic campaign performance (e.g., CTR, CVR) and using simple insights to improve creative communication and ad placements.
• Project Management Skills: Proven ability to manage multiple projects simultaneously in a fast-paced, high-growth environment with tight deadlines.
• Communication Skills: Excellent verbal and written communication skills in Thai.
• Passion & Growth Mindset: Possess a strong passion for marketing and the tech/food delivery industry, coupled with a growth mindset and a continuous learning attitude.