Brand Marketing Manager

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll Do:

• Drive Brand Strategy: Translate business goals into integrated brand strategies across awareness, perception, and customer engagement.
• Lead Campaigns: Orchestrate cross-functional campaigns that connect online to offline (O2O), and drive Top-of-Mind awareness, preference, and brand equity.
• Own Messaging & Identity: Ensure brand voice, visual consistency, and messaging alignment across all touchpoints (ATL, BTL, digital, in-app, and owned media).
• Collaborate Deeply: Work with product, performance, partnership, and PR teams to ensure cohesive execution and amplification.
• Track Impact: Monitor brand performance metrics like TOMA, NPS, and user engagement — and use data to iterate and optimize.
• Lead Partners: Manage external creative agencies, media, KOLs, and production partners to deliver breakthrough campaigns, on time and on brand.