Growth Marketing Manager (In-App & Platform)

What you’ll do: 

• Own funnel performance (Impression → Order) by identifying and resolving key drop-offs to accelerate in-app growth.
• Optimize funnel KPIs (CTR, CVR, OTR, GMV) through targeted interventions to ensure sustainable user growth.
• Architect and manage A/B testing across UX, personalization, and CRM to validate growth hypotheses.
• Extract growth insights from deep-dive data analysis to fuel the experimentation roadmap.
• Optimize CRM journeys (push, retargeting, segmentation.)
• Continuously identifying and testing new growth opportunities across all platforms.
• Collaborate with Product, Data, Engineering, and CRM teams (Braze.)

What you’ll need: 

• 5+ years of experience in experimentation, growth, performance marketing, or personalization/recommendation systems.
• Strong analytical skills with ability to find root causes from data.
• Strong ownership, fast execution, and passion for testing & optimization.
• Experience with CRM / Push / Retargeting would be a plus.
• Experience in e-commerce / marketplace / super app would be a plus.