Hundreds of thousands of merchants are now on our platform and more to come. We want to engage more with them to become competitive. We want to be the first choice, and top of mind of merchants.
The Head of Marketing (Merchants) at LINE MAN Wongnai reports directly to the COO, and is responsible for developing the end-to-end and long-term company marketing strategy. From strategizing and conceptualising to leading the team to implement go-to-market activities, with an emphasis on achieving B2B product sales growth, market penetration and cost-effective customer acquisition.
- Covered products: LMWN On-Demand Services (Food Delivery, and Mart), Merchant Solutions, and Ads.
- Reporting teams: Online & performance marketing, campaign management, communication community, and offline marketing.
- Take ownership of the business’ reputation and recognition; including brand, PR and communications
- Working closely with the Sales Team; enabling them to meet their objectives
- Working closely with Business Owner and Product Team; to define marketing strategies for new and existing products
- Continual market reviews, consumer trends and the activities of competitors.