Develop and align Content Strategies across all Digital & Social Media Channels by working with related parties, corporate marketing communications team, and agencies i.e. for Social Media (to drive engagement), and for Online Acquisition (to drive traffic to application)
Drive engagement growth via social media and content strategies in alignment with overall content strategies.
Implement and execution LINE MAN online activity or online campaign.
Develop content marketing and communication plan and planning budget for social media.
Plan content for Facebook, Twitter, LINE OA, Instagram, TikTok and any new channels, make sure to inline campaigns with the marketing calendar and seasonal creative concepts.
Monitor customer feedback on social media and coordinate with Customer Support, Customer Experience team to handle in case seriously.
Analyse the appropriate social data/metrics, insight and best practices and create the summary report to provide new opportunity and recommendation to team.
Monitoring competitor movement on Social media & take counter action in case impact with LINE MAN.
Keep up with digital trend, competitive movement, and other factors that may have impact on customers behavior relating to digital world.
Bachelor’s degree in Marketing, Communications or any related filed.
1-3 years of experience in leading and executing social media strategies across multiple platform (Facebook, LINE, Twitter, Instagram, YouTube, TikTok etc.).
Experience with social media management and monitoring tools.
Experience in digital marketing, brand marketing or communications planning/execution.
Hand-on knowledge of digital media tools such as digital photography (Photoshop/illustrator) and tools used for social content.
Proven ability to lead, plan, develop and implement projects.
Analytical mindset and strong use of data-driven decision making.
Understanding of social media trends and best practices across the digital and new media sector.
Ability to thrive in collaborative, dynamic and fast-paced work environment with demonstrated attention to detail and accuracy.