Creating and implementing a long-term brand strategy in charge of providing strategic input and direction for the Brand. Focusing on brand communication strategy to drive brand awareness (food)
LM Brand & corporate identity
Food Brand communication strategy
Food Campaign communication and media plan (online & offline)
Food Sponsorship plan
Review and analyse competitor communication and marketing activities and turn to action plan how we can improve brand awareness.
Work with related team (Design team, marketing team, etc.,) to prepare and provide input to develop style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind
Creating and maintaining brand/advertising campaigns on media platform, both online & offline
Define and study consumer insight , market trend and innovation to create new initiative ideas for brand communication and key messages.
Ensure effective management for brand communication, brand campaign and public relations function
Monitoring the delivery of the brand direction and recommending areas of improvement.
Continually enhancing a particular brand image; increasing brand awareness
Develop media messaging and materials
A minimum of 2+ years of experience in marketing communication development/ brand management/IMC campaign building up
In-depth understanding of marketing funnels, Internet development trend and media strategies
Ability to create LINE MAN Brand Communication
Bachelor or Master degree or higher in marketing communications, advertising, marketing, or related field
Result oriented, logical, with the ability to think strategically and creativity, distinctive problem-solving skills, and the abilities to work well under-pressure in very dynamic environmentฟ
Excellent communication (verbal and written) in both Thai and English