Senior Marketing Manager (Non-Food)

Bangkok
|Permanent
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At LINE MAN Wongnai, we aim to be the E-commerce Platform for Service of Thais, for Thais, and drive Thailand’s economy by elevating life quality for all stakeholders who are associated in this ecosystem as well as local restaurants throughout the country.

With the business practice focusing on exponential growth, along with expansion of services that are diverse and integrated, we aim to cooperate with restaurants countrywide, as they are considered as the major partners who are the heart of LINE MAN Wongnai’s business.

If you are confident in your abilities and experiences in marketing with restaurants, and have passionate determination in succeeding and growing with LINE MAN Wongnai, your opportunity has come. Apply now!

Responsibilities
 

  • Lead Non-Food marketing to establish Non-Food growth strategies, to drive LINE MAN’s Non-Food service (Taxi, Mart, Messenger, etc.,) transaction goals.
  • Create and Build media strategy and media plan to drive Non-Food traffic effectiveness (DAU)
  • Understanding customer behaviors, marketing insight & competitor movement to maximize business impact across customers funnel, marketing programs, campaigns, purchase path, customer lifecycle.
  • Manage and monitor Non-Food app optimization to improve customer experience, %Conversion and complete transaction.
  • Work cross-functionally with Business Development, Performance Marketing, Social media, Design team, CC, CX, and product team to ensure that we deliver best-in-class marketing campaigns, user engagement, and tracking capabilities
  • Manage Non-Food marketing budget and allocate to marketing team related with marketing plan and tracking & monitoring campaign performance and ROI
  • Supervise, Coaching, Monitoring and evaluate marketing team and feedback to them for improving their skill and career path
  • Report on successes and challenges of Non-Food marketing, analyzing them and optimizing them based on data.

 

Qualifications

  • Bachelor or Master degree in Marketing, Business Management, or related fields.
  • Minimum 7-10 years work experience in related fields.
  • Experience in FMCG, e-Commerce, Tech business is preferable.
  • Experience in Digital Marketing/Planning, Performance Marketing, E-commerce, Trade Marketing is preferable.
  • Experience in team management is preferable.
  • Able to use Online tools (Google ads, Facebook ads) or Analytics (Facebook analytics, Google analytics)
  • Have Data-driven analytical thinking skills.
  • Excellent in critical thinking, communicating, and negotiating skills.
  • Strong leadership and able to motivate and drive the team to accomplish their set goals and plans.
  • Ambitious, think fast, act fast, quick problem solving, like challenges, and able to withstand pressure.
  • Responsible, trustworthy, and able to accomplish tasks on their own.
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Benefits & Perks
Flexible hours that suit your pace
Breakfast and lunch provided
Work from home or anywhere
Barista service available daily
MacBook provided for everyone
Afterwork beer available daily
No cap on your annual leave
Yearly company outing trip