Responsible for running and optimising app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
Provide recommendation performance improvement and tracking tools when needed
Take the ownership and initiate optimization strategies.
Analyze and develop reports performance tracking and optimisation. Draw heavily from available data and sound assumptions for your conclusions.
Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.
Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
Experience with Facebook Ads running and performance optimisation is a must.
Familiarity with appsflyers and/or other MMP is a plus.
Confident in processing and analyzing complex data sets using Excel or Google Sheet
Strong analytical skills and isn’t afraid of deep dive analysis.
A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
Willing to learn about new concepts and methodologies.