Customer Segment Marketing Manager

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  • Work closely with BI, Data science to deep drive data analysis to define delivery service customer segments
  • Understand & Define Customer segment Long-term, Mid-term, Short-term marketing strategy/Customer Journey for each customer segment
  • Work closely with Area Marketing to define and set Key actions/Campaign marketing plan for each region/area
  • Work with the Product team to provide business requirement & make sure product launch plan
  • Conduct research to identify new market opportunities and consumer preferences to support campaign creations
  • Monitoring and tracking performance for customer segment and sync with Area Marketing team to analyse market situation & create flight back action/ad-hoc action


  • Bachelor’s Degree in Marketing or Business Administration or any related discipline preferred
  • 3+ years of experience in Marketing user acquisition/retention, Business Development or Campaign Marketing
  • Strong experience developing and managing campaign marketing 
  • Good interpersonal, presentation, and problem-solving skills
  • Creative, result-oriented, and team-player mindset
  • Proficiency in Microsoft Office, especially PowerPoint and Excel
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Benefits & Perks
Flexible hours that suit your pace
Breakfast and lunch provided
Work from home or anywhere
Barista service available daily
MacBook provided for everyone
Afterwork beer available daily
No cap on your annual leave
Yearly company outing trip