Marketing Communication Manager - POS

What you’ll Do:

• Develop and implement comprehensive marketing communication plans aligned with business objectives, with a focus on understanding customer insights specific to restaurant owners with deep understanding of their life and needs
• Collaborate with the business and product development team to understand product features and benefits thoroughly, translating technical information into compelling marketing messages.
• Assist in conducting market research to identify customer needs, preferences, and industry trends to inform marketing strategies and product positioning
• Identify and Strategize Communication Channels for Each Objective
• Execute, measure and continuously improve integrated marketing campaigns to achieve specific objectives, such as product launches, lead generation, or brand awareness. This includes setting campaign goals, target audience identification, and budget allocation.
• Evaluate the ROI and effectiveness of marketing campaigns, and make a proposal for new initiative and improvement
• Oversee content creation and curation for various marketing channels, including websites, social media, email campaigns, press releases, brochures, and advertisements, ensuring content is insightful and relevant to the restaurant industry.

What you’ll Need:

• Bachelor’s degree in Marketing, Communications, or related field.
• A minimum of 6+ years of experience in marketing communications, preferably within the restaurant industry.
• Strong written and verbal communication skills, with the ability to create engaging content based on customer insights.
• Proven leadership and team management experience.
• Strong analytical, budget management, and strategic planning skills.
• Creative thinker with a passion in SME business, staying updated on trends, technologies and community
• Ability to work in a fast-paced environment and adapt to industry changes.
• Familiarity with industry trends and best practices in the restaurant and B2B sectors.