Senior Customer Lifecycle Analyst (1-year contract)

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll do:

• Analyzing and segmenting users into sensible and actionable user segmentations based on quantitative data, in order to come up with strategies and actions to maximize the growth of each segment to its fullest potential, and also sustain them in the long run
• Developing high impact, efficient promotional schemes, and also other non-promotion initiatives to drive demand growth in each segment
• Managing experiments and initiatives cross functionally
• Working together with strategy, data science and other key stakeholders to hypothesize, plan and execute A/B tests to explore new opportunities 
• Ensuring correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials in a timely manner