LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
We are looking for an experienced Marketing Manager to lead and execute marketing solutions for LINE MAN Messenger and Taxi business. Working in a fast-paced environment, you will bring your expertise and skills to tackle the challenges that impact millions of people on our journey to become the No.1 food platform in Thailand.
- Define winning marketing strategies for LINE MAN Messenger and Taxi business, which align with the company's goals and objectives
- Design marketing communication initiatives to achieve the given targets, including user acquisition, user retention, sales, monetisation, profitability, and brand positioning & brand perception
- Analyze growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation
- Scope advanced statistical analyses and predictive modeling in collaboration with the relevant teams
- Responsible for the whole workflow (end-to-end) of strategic campaigns
- Strategy design and Ideation of initiatives, campaigns, activities, etc.
- Demand estimation and Go-to-market plan
- Impact measurement, budget tracking, and return-on-marketing-investment improvement initiatives are crucial
