Influencer Marketing Manager/Assistant Manager

What You’ll Do:

• Develop and execute influencer marketing strategies to drive brand and business growth.
• Lead end-to-end influencer campaigns, from planning and recruitment to execution and performance analysis.
• Build and grow influencer ecosystems through KOL acquisition, engagement, and retention initiatives.
• Monitor market trends and campaign performance to identify growth opportunities.
• Optimize influencer campaign performance and provide data-driven recommendations.
• Manage influencer relationships, communications, contracts, and payment processes.
• Ensure smooth campaign operations and execution across multiple projects.
• Lead cross-functional collaboration to align stakeholders and drive successful campaign execution.
• Balance strategic planning with hands-on execution in a fast-paced environment.

What You’ll Need:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.
• 4–6 years of experience in Influencer Marketing, Social Media Marketing, Talent Management, or related fields.
• Strong understanding of influencer marketing, social media platforms, content performance, and digital marketing metrics.
• Ability to develop strategic initiatives while remaining hands-on in execution and operations.
• Strong project management, stakeholder management, communication, and problem-solving skills.
• Data-driven, detail-oriented, and highly organized with the ability to manage multiple projects in a fast-paced environment.
• Familiar with AI & Social Media tools and able to leverage them to improve productivity, campaign planning, content ideation, and reporting.
• Well-connected within influencer, creator, talent, or community networks is a plus.