Marketing Executive (1-year contract)

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  • Define and implement winning strategies for the LINE MAN Messenger business that align with the company’s goals and objectives.
  • Design marketing strategies, and marketing communication initiatives to achieve the given targets, including user acquisition, user retention, sales, monetisation, profitability, and brand positioning and brand perception.
  • Responsible for the whole workflow (end-to-end) of strategic campaigns.
    • Strategy design
    • Ideation of initiatives, campaigns, activities, etc.
    • Demand estimation
    • Partnership pitching (if any)
    • Cross-functional collaboration (e.g. with business development, product development, operations, etc.)
    • Go-to-market plan
    • Budget management and control
    • Performance tracking and speedy optimization.
    • Postmortem analysis and report
  • Campaign and marketing strategy planning for the short and medium term, including budget management and coupon management, to achieve business targets.
  • Impact measurement, budget tracking, and return-on-marketing-investment improvement initiatives are crucial.
  • Lead and inspire your team and all stakeholders to be customer-centric, data & insight-driven, with a strong growth mindset and a positive team-player working culture.


  • Minimum 1-2 years of marketing experience.
  • Experience in FMCG, e-Commerce, or consulting is preferred.
  • Experience in campaign planning, management, and optimization is preferred.
  • Experience in successfully leading teams and cross-functional project management.
  • Excellent knowledge in marketing mix, marketing tools, and media maximization
  • Result oriented, and biased towards action, with detailed-oriented skills.
  • Proven track record of data & insight utilization to form innovative initiatives which successfully execute into an impactful business result
  • Creative, resourceful, and open-minded, also able to work well with creative people.
  • Self-driven, highly motivated, and have a high sense of responsibility and ownership.
  • Good presentation and English communication skills.
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Benefits & Perks
Social Security
Work from home or anywhere
Company Laptop
Barista service available daily
Afterwork beer available daily
Yearly company outing trip
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