Segmentation Marketing Assistant Manager - Retention

Bangkok
|Permanent
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Responsibilities:

  • Analyzing and segmenting users into sensible and actionable segmentations, in order to come up with strategies and actions to sustain customer and increase lifetime value
  • Understand & Define Customer segment Long-term, Mid-term, Short-term marketing strategy/Customer Journey for each customer segment
  • Managing experiments and initiatives cross functionally
  • Working together with strategy and data science to hypothesize, plan  and execute tests to explore new opportunities
  • Ensure correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
  • Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations

Qualifications:

  • Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
  • 3+ years of experience in related role
  • Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
  • Strong analytical skills and isn’t afraid of deep dive analysis
  • A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
  • Willing to learn about new concepts and methodologies
  • CRM experience is preferable
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Benefits & Perks
Flexible hours that suit your pace
Breakfast and lunch provided
Work from home or anywhere
Barista service available daily
MacBook provided for everyone
Afterwork beer available daily
No cap on your annual leave
Yearly company outing trip
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