Analyzing and segmenting users into sensible and actionable segmentations, in order to come up with strategies and actions to maximize the growth of each segment to its fullest potential, and also sustain them in the long run
Keep up to date with market trends and proactively initiate plans to respond accordingly.
Developing high impact, and efficient promotional schemes, and also other non-promotion initiatives to drive demand growth in each segment
Managing experiments and initiatives cross functionally
Working together with strategy and data science to hypothesize, plan and execute tests to explore new opportunities
Ensure correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations
Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
3+ years of experience in related role
Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
Strong analytical skills and isn’t afraid of deep dive analysis
A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
Willing to learn about new concepts and methodologies