Branding and Communication Planning Manager

Bangkok
|Permanent
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Responsibilities

  • Branding:
  • Designing long-term branding strategy that fits with business direction, and marketing objective
  • Develop and maintain brand guidelines, corporate identity, and visual alignment with corporate partners - to be a brand guardian for LINE MAN, and important stakeholders
  • Launching branding campaigns, implementing IMC around it, and ensuring its quality across all materials and media
  • Monitoring the brand performance and keep improving it
  • Communication planning:
  • Develop communication plan to maximize campaign effectiveness, through key messages, media strategy and planning for both online and offline, including PR
  • Develop and oversee all campaigns and advertising materials to make sure that the message, visual, and media strategies are well aligned with the campaign & marketing objectives
  • Monitoring the campaign performance, and swiftly adjust it to achieve better results

 

Qualifications

  • A minimum of 5-7 years of experience in
  • marketing communication development, or
  • brand management/IMC campaign building up
  • preferably with relevant experience in Internet companies, e-Commerce or FMCG.
  • In-depth understanding of marketing funnels, communication planning, and media strategies
  • Strong communication and project management skills
  • Bachelor’s degree or higher in marketing communications, advertising, marketing, or related field
  • Result oriented, logical, structured, with the ability to think strategically and creativity, distinctive problem-solving skills, and the abilities to work well under-pressure in very dynamic environment
  • Excellent communication (verbal and written) in both Thai and English
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Benefits & Perks
Flexible hours that suit your pace
Breakfast and lunch provided
Work from home or anywhere
Barista service available daily
MacBook provided for everyone
Afterwork beer available daily
No cap on your annual leave
Yearly company outing trip
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