Customer Segment Marketing Manager

Bangkok
Permanent

Responsibilities

  • Work closely with BI, Data science to deep drive data analysis to define delivery service customer segments
  • Understand & Define Customer segment Long-term, Mid-term, Short-term marketing strategy/Customer Journey for each customer segment
  • Work closely with Area Marketing to define and set Key actions/Campaign marketing plan for each region/area
  • Work with the Product team to provide business requirement & make sure product launch plan
  • Conduct research to identify new market opportunities and consumer preferences to support campaign creations
  • Monitoring and tracking performance for customer segment and sync with Area Marketing team to analyse market situation & create flight back action/ad-hoc action

Qualifications

  • Bachelor’s Degree in Marketing or Business Administration or any related discipline preferred
  • 7+ years of experience in Marketing user acquisition/retention, Business Development or Campaign Marketing
  • Strong experience developing and managing campaign marketing 
  • Good interpersonal, presentation, and problem-solving skills
  • Creative, result-oriented, and team-player mindset
  • Proficiency in Microsoft Office, especially PowerPoint and Excel