Fleet Marketing Senior Manager

Job description

• Develop a specific rider marketing strategy, on a national and city level
• Understand, analyse and act upon local market dynamics (workforce, competition)
• Scope and implement global riders lifecycle strategy to improve main conversion KPIs
• Experimentation of financial incentives, non financial incentives and of communication journeys throughout the rider lifecycle (conversion, activation, retention and re-activation)
• Gain an extremely deep understanding of our riders and their attitudes by speaking to riders and reading online
• Set up ways to gather information about our riders
• Review the rider proposition in line with its effects on rider lifetime value
• Analyse early indicators of churn and design triggers to optimize for retention
• Provide guidance and standardized measurable approaches to local teams running retention / activation / engagement activity
• Improve rider engagement through communication
• Closely liaise with the Operations team and the rider community
• Execution of rider marketing campaigns (in-person, online and campaigns)
• Cover CRM, content marketing (social, email), paid digital, offline (events and sponsorships), partnerships, ATL etc.