What you’ll Do:
- Responsible for running and optimizing app fleet acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
- Work closely with media planners to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
- Provide recommendation performance improvement and tracking tools when needed.
- Take the ownership and initiate optimization strategies.
- Analyze and develop reports performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
What you’ll Need:
- Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred.
- Experience with Ads running and performance optimization on Facebook and TikTok.
- Familiarity with appsflyers and/or other MMP is a plus.
- Confident in processing and analyzing complex data sets using Excel or Google Sheet.
- Willing to learn about new concepts and methodologies.
It’d be Great if you have: (If any)
- Experience with Ads running and performance optimization on Facebook and TikTok.
- Familiarity with appsflyers and/or other MMP.