Marketing Manager - New Ventures

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What you’ll Do:

• Define marketing strategies for LINE MAN new ventures: Mart, Messenger and Ride services, which align with business goals and objectives
• Design marketing campaigns and marketing communication to achieve the given targets, including daily active users, user acquisition and retention, sales, monetisation, profitability, and brand positioning & brand perception
• Managing and executing end-to-end workflow of new ventures strategic campaigns
  • Go-to-market plan 
  • Ideation of marketing initiatives, campaigns, activities, etc.
  • Demand forecast and budget management
  • Promotion mechanism 
  • Cross functional collaboration (e.g. with Business development, Product development, Operation, etc.)
  • Performance tracking and optimization
  • Performance analysis and reporting
• Conduct measurement from awareness to conversion, user analysis and return-on-marketing-investment and optimization plans 
• Track industry market trends and competitors movement analysis
• Lead and inspire your team, and all stakeholders to be customer-centric, data & insight driven and growth mindset