What you'll do:
- Plan, develop and execute an ad revenue strategy based on data and industry knowledge to meet business objectives.
- Manage ad inventory (including ad placement, ad units, and pricing) across LINE MAN Wongnai’s multiple media properties.
- Ensure all ads meet quality standards with respect to legality, brand safety, design, performance and suitability with our business.
- Track and optimize revenue performance, drive up average prices, seek out and adjust ad placements, and efficiently manage the mix between direct sales and ad network utilization.
- Develop and communicate reports on performance and optimisation. Draw heavily from available data and sound assumptions for your conclusions. Articulate complex data and insights to non-technical stakeholders
- Perform ad-hoc analysis on business trends and results for timely adjustment and strategy changes.
- Identify and resolve any technical issues that arise with relevant internal teams.
- Continuously look for ways to improve revenue performance and streamline processes.
What you'll need:
- 5-8 years of experience in digital advertising, digital publishing, advertising technology, performance marketing, or a related field.
- A deep understanding of ad technology, including ad servers, programmatic platforms, and ad exchanges.
- Excellent Thai and English communication skills, reporting and stakeholder management; able to work with multiple internal teams, including sales, marketing, product and finance.
- Proven operations and project management experience
- Strong ability in data analysis, A/B testing, and experimentation
- Confident in processing and analyzing complex data sets using Excel or Google Sheet
- Ability to take ownership and initiate optimization strategies.
- Comfortable with ambiguity and the ability to work independently to find the solution with minimal guidance from the team.
- Willing to learn about new concepts and methodologies.
- Experience with at least one of Google Ad Manager, AdMob, Meta Ads Manager, Google Analytics, Taboola, MGID, or other digital marketing tools is a must.
- Proficient in all Microsoft Office applications.