Marketing Specialist (Based in Khon Kaen)



  • Provide a supporting role to the regional marketing manager; take responsibility for developing and implementing online and offline marketing strategies for the assigned territory
  • Manage key accounts including restaurant and strategic partners
  • Work cross-functionally with members from the Expansion Team and HQ Marketing Team
  • Use keen insight and knowledge of the local market to help create region-specific marketing plans and implementation
  • Create and implement local marketing campaigns, come up with promotional themes, and acquire promotional deals from local restaurant partners
  • Conduct on-ground market research when needed
  • Apply omni channel marketing best practices
  • Track marketing campaigns to provide marketing reports, prepare and present reports on campaign successes and deliverables, determine the most successful ones and least successful ones, and share key learning and insights
  • Closely monitor local competitor movements and activities; provide weekly competitor analysis reports
  • Plan and host offline events
  • Act as a brand advocate
  • Support overall marketing team goals and programs to help ensure the team reaches targets and KPIs


  • Bachelor's degree in marketing or related fields
  • 1+ year of experience in marketing or related fields
  • Background living and working in the assigned city with an understanding of local culture and lifestyles
  • Good knowledge of digital marketing and best practices
  • Skills using online marketing platforms, tools, and software as well as proficiency in marketing automation and analytics features
  • Experience with organizing offline local and/or regional events
  • Strong communication skills and a team player; ability to work well in a team that requires multiple cross-functional tasks
  • Strong logical reasoning and analytical skills; likes to solve problems with a get-it-done attitude
  • Detail oriented mindset, high flexibility and the ability to quickly adapt and work in fast-paced environment
  • Omni-channel marketing background (offline + online) is a plus